Customers, Channels and Horseless Carriages
How digital is fundamentally changing traditional approaches to the marketplace
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Success is far from ensured, and the path forward is far from obvious. However, something is becoming increasingly clear: Continuing to ask channel-focused questions can’t deliver the customer-driven answers, ideas, innovation and fundamental change needed to build sustainable advantage and growth.
Steve Duesbury is director of digital strategy at Acquity Group. Steve can be reached at steve.duesbury@acquitygroup.com.
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Steve Duesbury
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