Customers, Channels and Horseless Carriages
How digital is fundamentally changing traditional approaches to the marketplace
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- brand management;
- sales;
- service;
- supply chain;
- technology;
- intelligence;
- products/portfolios;
- innovation/R&D;
- finance; and
- external partners.
Building a Better Buggy Whip?
It’s easy to set a goal of adopting new paradigms and business processes that focus on the customer, but harder to execute successfully. The horseless carriage was derided by many as too noisy, too slow and too expensive compared to existing horse-pulled carriages. We can imagine that the buggy whip makers weren’t too keen on these new innovations either. But making better buggy whips didn’t drive the innovation of cars.
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Steve Duesbury
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