Customers, Channels and Horseless Carriages
How digital is fundamentally changing traditional approaches to the marketplace
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It’s a Business Problem That Marketing Alone Can’t Solve
This shift from a channel-focused to customer-centric business model is creating significant challenges for companies. Most responses start at the marketing department and the inevitable alphabet of strategies (m-, e-, t-, w-, s-) in an attempt to better synch multiple campaigns, messages and programs across brands, business units and markets.
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Steve Duesbury
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