Cloud-Based E-Commerce System Helps South Cypress Floors Increase Sales and Improve Customer Service
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In 2007, Dyar began searching for an e-commerce solutions provider, ultimately choosing NetSuite for the following reasons:
- its e-commerce solution was highly customized, meaning it could meet the unique unit sizing requirements of the flooring industry, such as square foot vs. linear foot sales;
- its centralized records and unified database could enable employees to seamlessly interact with prospects at any point along the long purchase sales cycle;
- its product management capabilities would allow SouthCypress.com to quickly and easily update information on thousands of products; and
- its analytics and reporting function would help South Cypress Floors to maximize return on inexpensive keyword search terms.
The decision was the right one, according to Dyar. For starters, because of its work with NetSuite, South Cypress Floors has seen an eightfold growth in revenue from 2007 to 2011 with just three dedicated sales professionals. NetSuite's solution has also enabled the flooring retailer to shift half of all of its transactions to the web, moving it closer to its goal of becoming a truly paperless office.
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- People:
- Matt Dyar
- Places:
- Birmingham, Ala.
E
Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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