Cloud-Based E-Commerce System Helps South Cypress Floors Increase Sales

By Melissa Campanelli

PROBLEM: South Cypress Floors, a cross-channel retailer, wholesaler and distributor of flooring products, sought to increase its online sales so it could survive and thrive in an industry with fierce competition and thin margins.

SOLUTION: The company turned to a customizable, cloud-based e-commerce system.

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People:
Matt Dyar

Places:
Birmingham, Ala.

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Cloud-Based E-Commerce System Helps South Cypress Floors Increase Sales and Improve Customer Service