Cloud-Based E-Commerce System Helps South Cypress Floors Increase Sales and Improve Customer Service
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RESULTS: Since implementing a new e-commerce platform in 2007, South Cypress Floors has seen an eightfold growth in revenue while employing just three dedicated sales professionals.
South Cypress Floors, a Birmingham, Ala.-based cross-channel retailer, wholesaler and distributor of flooring products with an emphasis on specialized tiles, realized several years ago that it needed to upgrade its e-commerce platform so that its founders could focus on strategic goals instead of day-to-day operations.
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- People:
- Matt Dyar
- Places:
- Birmingham, Ala.
E
Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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