Catalogers Speak Out, Part 1 of 2
By
Joe Keenan
and Catalog Success
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* cost increase, revenue decrease;
* online marketing and online distribution;
* fewer sales;
* budget constraints forced us to cut poorly performing catalogs;
* to save on production costs and improve inventory control;
* product development issues;
* postage increases;
* online ads;
* combined two catalogs into one;
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- Joe Keenan
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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