Catalogers Speak Out, Part 1 of 2
By
Joe Keenan
and Catalog Success
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* increased sales at different times of the year;
* more international trade shows, therefore more leads;
* we wanted to do a catalog with a focus on a particular product;
* growing universe;
* additional product lines;
* entering an additional market segment; and
* increased response to advertising.
How many fewer base catalogs do you have in the current year compared to last year?
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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