Catalogers Speak Out, Part 1 of 2
By
Joe Keenan
and Catalog Success
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* we’re going to create two comprehensive versions and four additional minicatalogs offering select resources based around a theme;
* more targeted pieces for our wide selection of products;
* opened a retail division;
* additional contact to the housefile;
* trying another catalog with low-end items to bring in more sales to the stores … tough times call for additional measures;
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- Joe Keenan
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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