Catalogers Speak Out, Part 1 of 2
By
Joe Keenan
and Catalog Success
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* 2.5 percent said four more;
* zero said five more; and
* 12.5 percent said more than five.
As for your reasons for increasing the amount of your base catalogs, you had the following to say:
* larger market;
* business is growing;
* expanded prospecting;
* we rebranded our catalog and wanted to quickly make improvements based on our response numbers and customer feedback;
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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