Catalogers Speak Out, Part 1 of 2
By
Joe Keenan
and Catalog Success
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* 46.7 percent said one fewer;
* 26.7 percent said two fewer;
* 6.7 percent said three fewer;
* 3.3 percent said four fewer;
* 6.7 percent said five fewer; and
* 10.0 percent said more than five fewer.
Respondents’ reasons for scaling back:
* cut back to conserve cost;
* significant increases in expense: postage, paper, ink and fuel surcharge;
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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