Tips for Using Big Data to Optimize Upsell and Cross-Sell Strategies
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Retail Case Study: Boosting Sales by Automating Upsell/Cross-Sell Capabilities
S.P. Richards (SPR), one of North America's leading business products wholesalers, distributes over 30,000 business products to a network of over 7,000 resellers in the United States and Canada from a network of 44 distribution centers. SPR works hard to make their dealers successful. Lacking insight into customer buying patterns, independent office products dealers were losing their competitive edge, resulting in lost profit opportunities due to the following factors:
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- Companies:
- Amazon.com
Radhika Subramanian
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