Tips for Using Big Data to Optimize Upsell and Cross-Sell Strategies
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- automated cross-selling opportunities across 50,000 office products and multiple sales channels;
- a 9 percent boost in sales; and
- enhanced customer satisfaction and ease of use.
SPR's latest value-add is automated upsell/cross-sell capabilities on its e-commerce website. This capability is very powerful and couldn't come soon enough for its dealers, which include Give Something Back, ReStockit and Village Office Supply.
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- Companies:
- Amazon.com
Radhika Subramanian
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