Tips for Using Big Data to Optimize Upsell and Cross-Sell Strategies
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Benefits of Upsell and Cross-Sell
When a consumer enters a store searching for a specific product, a salesman comes to their aid, providing them with whatever they need while suggesting alternatives and complementary products. Perceptive suggestions by the salesperson enhance the store's image in the eyes of the consumer, as it reflects a level of thoughtfulness on the part of the store. Suggestive selling online can be a valuable tool as it serves as a practical method of increasing profits and leveraging customer-buying patterns that may be hidden within your company's data. Cross-selling and upselling offer great value, as they increase the following:
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- Companies:
- Amazon.com
Radhika Subramanian
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