Tips for Using Big Data to Optimize Upsell and Cross-Sell Strategies
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4. Timing is crucial. The best time to cross-sell or upsell is when the customer is trying out some item. For instance, if the customer is looking for a low-priced camera and seems disappointed with a particular model's features, the person may not mind buying a higher-priced model with more advanced features. Or suggesting a belt when a customer is trying on a pair of trousers is quite fitting.
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- Companies:
- Amazon.com
Radhika Subramanian
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