Tips for Using Big Data to Optimize Upsell and Cross-Sell Strategies
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2. Relevant suggestive selling works wonders. Overloading customers with unrelated product suggestions only serves to exasperate them and hamper purchase scope. If not immediately purchased, it will definitely hinder your chances of developing a repeat customer. Therefore, product suggestions should be as closely related as possible.
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- Companies:
- Amazon.com
Radhika Subramanian
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