Amid Calls to Boycott Ivanka Trump Brand, Nordstrom Responds
Nordstrom last week responded to a shopper's viral open letter demanding that the retailer stop selling Ivanka Trump's fashion brand. The retailer posted a response on Twitter Wednesday, saying it's not taking a political position by selling Trump's products. "We hope that offering a vendor's products isn't misunderstood as us taking a political position; we're not," the company said on Twitter. "We recognize our customers can make choices about what they purchase based on personal views & we'll continue to give them options."
Total Retail’s Take: Laura isn't the only shopper boycotting Nordstrom and others that carry Trump's products. The boycott movement was launched in mid-October by brand strategist Shannon Coulter, who launched the hashtag #GrabYourWallet on Twitter, which has become a rallying cry in the effort to take down Trump's brand. In addition, celebrities such as Ben & Jerry's co-founder Ben Cohen, writer Joyce Carol Oates, Valerie Bertinelli, Lucy Lawless and Don Cheadle have all shown support for the boycott.
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.