Public Relations

Wayfair Employees Stage Walkout Over Company's Sales to Border Camps
June 28, 2019 at 10:45 am

Hundreds of engineers, product managers, and visual artists employed at the online housewares giant Wayfair streamed out of their sleek offices and into Copley Square in Boston on Wednesday, gathering with hundreds more to protest the company’s sale of furniture to the operators of facilities that detain migrant children along the southern border. The protesters spread…

Sephora to Close All US Stores for Inclusion and Diversity Training on June 5
May 30, 2019 at 11:41 am

Sephora will be closing all of its stores in the U.S. for "inclusion workshops" on Wed., June 5. In a post on Sephora's Facebook page, the beauty retailer announced that on the morning of June 5, "every Sephora store, distribution center, and corporate office in the U.S. will close to host inclusion workshops for our…

Patagonia Endorses Pair of Political Candidates
October 26, 2018 at 2:30 pm

Patagonia is taking a political stand. The outdoor goods and apparel store threw its weight behind two Democratic candidates: Jacky Rosen, who is running for Senate in Nevada, and Senator Jon Tester who is running for re-election in Montana. It's the first time Patagonia has made political endorsements. In a statement on Friday, the company…

Social Media Reacts to Nike's Colin Kaepernick Ad
September 5, 2018 at 1:09 pm

Yesterday, Nike debuted its new ad featuring former NFL quarterback Colin Kaepernick, who made headlines in the last year when he started kneeling for the national anthem in 2016 as a way to protest social inequalities. Ad Age reports a tweet shows the former San Francisco 49er staring straight ahead with the following copy beneath his eyes: "Believe…

Tips for Retailers in Handling a PR Crisis
July 27, 2018 at 8:07 am

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan review what steps retailers can take in the midst of a PR crisis, in light of Build-A-Bear Workshop's Pay Your Age promotion blunder.

Nike to Raise Wages for Thousands After Inequality Claims
July 24, 2018 at 11:04 am

More than 7,000 Nike employees will be getting raises after an internal pay review, undertaken after claims of workplace misconduct and discrimination against women shook the company and forced out several of its top executives. Nike cast the pay changes as part of its effort to maintain a corporate culture “in which employees feel included and…

Build-A-Bear Workshop Cancels Promotion Amid Chaos at Stores
July 13, 2018 at 9:27 am

Build-A-Bear Workshop halted its first-ever "Pay Your Age" sale on Thursday after chaos and long lines took over stores throughout the U.S. The discount let customers purchase a stuffed animal according to how old the child is. Build-A-Bear dubbed it as its "biggest in-store deal ever." The company's website says it couldn't allow additional people at…

L.L.Bean Wants You to Go to Work … Outside
June 28, 2018 at 11:56 am

This video originally appeared on Target Marketing, a sister brand of Total Retail. It's kind of hard to get fresh air and sunlight when you're trapped in a cubicle eight hours a day. In this episode of "What Were They Thinking?," a video series featured on Total Retail's sister brand site, Target Marketing, Managing Editor…

4 More Nike Execs Out Amid Inquiry Into Harassment Allegations
May 8, 2018 at 4:09 pm

A sweeping investigation into workplace behavior at Nike has resulted in the departure of four more top-level executives, raising to 10 the number of senior managers to leave the company. Nike continues to overhaul its upper ranks amid widespread allegations of harassment and discrimination against female employees. Together, the departing executives oversee some of the most…