12 Web Site Design Mistakes
By
Joe Keenan
and All About Roi
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In a session at last week's DM Days New York Conference & Expo, Craig Huey, president of the Creative Direct Marketing Group, outlined 12 costly mistakes to avoid when designing your e-commerce Web site. Here's a look at Huey's list:
1. Homepage suicide. Implement a “five-second rule” on your homepage, Huey said, meaning consumers must be able to find what they're looking for within five seconds of visiting your homepage.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
All About Roi
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