12 Web Site Design Mistakes

1. Does it grab my attention right away?
2. Is it written to me and me alone?
3. Do I feel the writer cares about me?
4. Do I feel the writer believes what he's saying?
5. Do I believe the writer?
6. Why should I respond now and not later?
7. Is there an alternative?

5. “Techy” graphics. Studies have proven that the simpler the e-mail (i.e., less HTML graphics), the better it works. Apply this same principle to your Web site, Huey said, advising the audience to use sans-serif, 12 to 14 pixel Arial or Verdana font on a white background.