12 Web Site Design Mistakes

In a session at last week's DM Days New York Conference & Expo, Craig Huey, president of the Creative Direct Marketing Group, outlined 12 costly mistakes to avoid when designing your e-commerce Web site. Here's a look at Huey's list:

1. Homepage suicide. Implement a “five-second rule” on your homepage, Huey said, meaning consumers must be able to find what they're looking for within five seconds of visiting your homepage.