12 Web Site Design Mistakes

7. Shopping cart depressants. Ask yourself, “How easy is it to order or register?” Your shopping cart should consist of one or two steps, or at the most, three, Huey stressed.

“The more options you give a prospect, the greater the depression of sales.” Avoid long subscription and order forms. Essential components of every shopping cart page, according to Huey, include a clear offer with a discount and ordering options that are clear and visual.