12 Web Site Design Mistakes
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Joe Keenan
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11. Ignoring video. Video is a powerful way to get across your message, Huey said. How-to videos, testimonials and “walk-ons” with high-level execs are some of the ways that you can use video online.
12. Weak integration of direct mail and the Web. This can be expanded to include e-mail, TV, banner ads, paid search, radio, among other things, Huey said. Consumers need to know that they're at the right spot when they arrive at your Web site.
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- Craig Huey
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
All About Roi
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