12 Web Site Design Mistakes

11. Ignoring video. Video is a powerful way to get across your message, Huey said. How-to videos, testimonials and “walk-ons” with high-level execs are some of the ways that you can use video online.

12. Weak integration of direct mail and the Web. This can be expanded to include e-mail, TV, banner ads, paid search, radio, among other things, Huey said. Consumers need to know that they're at the right spot when they arrive at your Web site.