12 Web Site Design Mistakes
By
Joe Keenan
and All About Roi
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Address marketing evils — recession, fear, rising costs, legal changes — within your copy, Huey said. And don't create a necessary barrier for copy length. “Say as much as necessary,” he said, disputing the notion that online copy must always be short. When finished, ask yourself the following seven questions regarding your direct response copy:
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- Craig Huey
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
All About Roi
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