12 Web Site Design Mistakes

6. No powerful offer. Make a powerful offer no matter what channel you're selling in — direct mail, e-mail, TV or online — Huey said. Tactics include offering premiums (e.g., whitepapers) to prospects as a result of taking action; guarantees with a picture and signature of the person making the guarantee; and discounts, making sure that the price is at the front of the copy. “There's an expectation now that consumers believe they're getting a deal; they want to perceive value.”