The Role of Mobile in Your Brand's Omnichannel Strategy
Sponsored by: Bazaarvoice
Speakers: Paul Berney, Managing Partner & CEO, mCordis; Neville Letzerich, Executive Vice President of Product Marketing, Bazaarvoice
With growing consumer adoption of smartphones and tablets, a generation of always-connected shoppers has been born. To meet the needs of this growing segment, retailers have been forced to evolve their marketing strategies, notably making mobile a top priority.
Tune into this free webinar to learn the following:
- why customer reviews are critical to improving your mobile conversion rate
- the best times of the year to be most active promoting your mobile presence
- which product categories consumers are researching most on their mobile devices, and how that impacts your brand
- tactics your company can implement to combat showrooming consumers
- design tips to optimize consumers' mobile shopping experiences
- why email is integral to m-commerce success
- and much more!