Technology

In the brick-and-mortar retail landscape, businesses often operate with a significant blind spot: they don't truly know their customers. While digital loyalty programs can yield match rates of up to 30 percent, in-store rates tell a different story. In-person retail identification often lingers in the single digits, leaving the vast majority of in-store shoppers categorized…

Gap is partnering with Google's Gemini to allow shoppers to check out directly within the AI platform, making it the first major fashion company to work directly with the tech company to fuel agentic commerce, CNBC has learned exclusively. The partnership comes as an increasing number of shoppers move away from traditional search and toward artificial…

Ambient Internet of Things (IoT) has crossed an important threshold. What began as a series of promising pilots is now entering a phase of real deployment at enterprise scale. Major retailers and logistics operators have demonstrated that battery-free, wirelessly connected devices can deliver continuous visibility across physical environments that were previously opaque. The result is…

The most important moment in retail no longer happens in a store aisle or even on a single promotional day. It happens across screens, in notifications, in checkout flows, and in the quiet spaces between purchases. As e-commerce and digital-first journeys become the default, the traditional retail calendar has begun to lose its grip. There…

When shopping online, customers expect everything to work seamlessly. There’s no room for friction like a pricing error, payment failure, or out-of-stock item masquerading as “in stock.” If anything goes wrong, online shoppers take their business elsewhere. That’s why e-commerce continuity is table stakes for retailers today, especially when high-profile events such as Cyber Monday…

The first brush with “agentic shopping” often feels deceptively simple. A short ChatGPT or Gemini prompt, “Find a blue quarter-zip sweater in men’s size large,” produces, within seconds, a neatly curated set of results, complete with images, prices and purchase links. While discovery feels effortless, the next step, however, still reveals a familiar frustration: perhaps…

In large retail operations, category management teams spend significant time deciding which product goes onto which shelf and in which order. Shelf space is very expensive real estate in retail. According to Consumer Packaged Goods(CPG) Research, 10 percent improvement in shelf availability can drive a 5 percent sales lift. Shelf updates don’t happen frequently because…

New York Fashion Week (NYFW) has always been about more than what happens on the runway. Look behind the shows and you’ll see a real-time signal of how the fashion industry is evolving and where its biggest pressures lie. As I spoke with designers, brand leaders, and retail executives at NYFW last month, one theme…

For decades, retailers have invested heavily in owning the customer relationship. Loyalty programs, first-party data, and personalization engines were all designed to ensure brands, not intermediaries, understand their customers best. That foundation is now at risk of slipping away as artificial intelligence-powered platforms increasingly take over the shopping experience. As consumers increasingly discover and purchase…

A new global consumer survey from SOTI, Retail Tech Assessment: Opportunities for Enhanced Consumer Experiences, reveals a retail landscape shaped by rising anxiety and shifting expectations. Drawing on insights from thousands of consumers, the report highlights how fraud, economic uncertainty and supply chain disruption influence how people shop — and whom they trust. For retailers,…