Internet of Things

Using the IoT to Prepare for a Very Different Kind of Holiday Shopping Season
November 19, 2020 at 7:35 pm

With the pandemic raging on, one thing is for certain: the 2020 holiday shopping season is going to look very different from years past. With the CDC categorizing shopping in crowded stores as a high-risk activity, many retailers are nudging consumers to get a head start on holiday shopping or order online to mitigate Black…

How the IoT Can Help Retailers Get Ahead
March 25, 2020 at 2:36 pm

From Kmart to Forever 21, numerous retail brands closed locations, laid off employees, and filed for bankruptcy in 2019. While the drivers behind these unfortunate circumstances varied, most resulted from a failure to digitally transform — i.e., an inability to successfully use modern tools to best engage target customers. To avoid similar fates, retailers today…

IoT Helps Retailers Win Customers and Drive Sales
March 24, 2020 at 4:15 pm

When it comes to embracing the Internet of Things (IoT), the retail sector takes the top spot in PwC’s 2019 IoT survey. This trailblazing industry has the highest percentage of companies with active IoT projects: 58 percent, compared with only 48 percent for the total number of survey respondents. Furthermore, another 30 percent of the retail…

How AI and IoT Will Digitize the Physical World
March 17, 2020 at 2:19 pm

It’s been well-documented that new technologies — in particular, artificial intelligence (AI) and Internet of Things (IoT) — will change our digital lives, but their uses extend even further than we may realize. By 2023, the worldwide number of IoT-connected devices is predicted to increase to 43 billion, three times more than 2018. With such…

Retail is the Most ‘Intelligent’ Enterprise Sector, But What Does That Really Mean?
February 13, 2020 at 11:02 am

Retailers are accelerating efforts to become more “intelligent” as they try to stay ahead of competitors and customer demand, as revealed in Zebra’s 2019 Intelligent Enterprise Index. In fact, retail gained the most momentum of all sectors over the last 12 months, graduating from the bottom of the 2018 vertical Index rankings to nearly the…

The Internet of Things (IoT): Finally Finding a Home in Retail?
February 13, 2020 at 10:43 am

For retailers, Internet of Things (IoT) is a technology that has taken some time to figure out exactly how it can be used properly, but it seems that it is indeed starting to find some semblance of a home within the industry, according to our new research. In our fifth annual study on IoT, we…

4 Ways IoT is Changing Retailers’ CX Game
October 24, 2019 at 9:34 am

When it comes to digital transformation in retail, omnichannel marketing and the customer-first approach are dictating the trend. Data collection, personalization and general convenience of customer experience (CX) are especially in the spotlight, creating demand for any technology enabling them. In this environment, Internet of Things (IoT) in retail is still a relative newcomer among…

How IoT Technology is Revolutionizing the Retail Industry
October 10, 2019 at 9:24 am

Like many industries, retail is embracing Internet of Things (IoT) transformation. The expansion of IoT technology in retail is expected to reach more than $35 billion by 2020. Retailers are using IoT technology to enhance customer experience, reduce costs, drive growth and improve overall performance. There are many ways in which the retail industry can…

Revolutionizing Tracking Capabilities in Retail
August 26, 2019 at 1:36 pm

The consumer products and retail industry has undergone an evolution from mall to mail over the past decade. Brick-and-mortar retailers have aggressively sought out ways to remain competitive against the rising popularity of online shopping. E-commerce outlets are able to take advantage of a variety of tools to tag a consumer’s purchase history and autonomously…