Internet of Things

Revolutionizing Tracking Capabilities in Retail
August 26, 2019 at 1:36 pm

The consumer products and retail industry has undergone an evolution from mall to mail over the past decade. Brick-and-mortar retailers have aggressively sought out ways to remain competitive against the rising popularity of online shopping. E-commerce outlets are able to take advantage of a variety of tools to tag a consumer’s purchase history and autonomously…

Key Strategies for Retailers Balancing AI and the Human Touch
July 31, 2019 at 10:46 am

According to recent data, the majority of retailers think artificial intelligence (AI) will be a competitive necessity in the next few years. This comes as no surprise, with the expansive list of benefits that AI brings to the retail industry, including improved customer experience, reduced operational costs and increased efficiency. As retailers are rushing to…

Inside the Promise of IoT in Retail
April 9, 2019 at 11:46 am

When it comes to brands connecting with consumers, the Internet of Things (IoT) is often referred to as the third great technological transformation of a generation. It follows on the heels of the emergence of websites in the late 1990s and the explosion of social media and mobile devices in the mid-to-late 2000s. Given all…

Growth in IoT Deployment Strengthening Retail’s Front-Line Workers
February 27, 2019 at 10:29 am

Retail buzzwords like “personalization” and “omnichannel” are no longer just concepts and strategies that companies are working toward. Today, more retailers are actively deploying new technologies and migrating to an intelligent environment to reclaim their relevance in the on-demand economy. The results from Zebra Technologies’ second annual Intelligent Enterprise Index reveal that organizations have become…

Retail Brands Fighting Back With IoT
November 30, 2018 at 11:45 am

Brick-and-mortar retail isn’t the darling it used to be for consumers. As e-commerce has exploded in recent years, brands have waged a daunting battle for foot traffic and in-store sales. The trend has forced retailers to take a hard look at themselves to determine ways to fight back by adapting to the evolving retail landscape.…

Digital Assistants Are Eliminating Transactions … And That’s a Good Thing
March 14, 2018 at 9:27 am

“Alexa, place an order for AAA batteries.” This simple request is just one example of the millions of purchases made each day by digital assistants. As connected devices like Amazon’s Alexa or Google Home become more mainstream, the very act of going to the store to buy batteries, for example, is becoming antiquated. But as…

Move Over, Alexa: How Voice-Controlled IoT Will Change the Retail Store
February 27, 2018 at 10:15 am

Nearly 90 percent of retail sales still take place in physical stores. Yet the rise of voice-activated “intelligent assistants” such as Amazon Alexa and Google Home is taking the brand relationship out of the store and into the home, forever changing the way that consumers engage with products and services. Fortunately for retailers, the same…

The Connected Consumer: IoT and Automation in Everyday Life
December 5, 2017 at 11:15 am

Consumers are eager to embrace connected devices and automation; however, they remain wary of the Internet of Things (IoT), security breaches and their long-term effects. People want the ease and accessibility that automation can provide but want assurance that there are protocols and security measures in place before they fully adopt these practices. Optimistic for…