Internet of Things

4 Ways IoT is Changing Retailers’ CX Game
October 24, 2019 at 9:34 am

When it comes to digital transformation in retail, omnichannel marketing and the customer-first approach are dictating the trend. Data collection, personalization and general convenience of customer experience (CX) are especially in the spotlight, creating demand for any technology enabling them. In this environment, Internet of Things (IoT) in retail is still a relative newcomer among…

How IoT Technology is Revolutionizing the Retail Industry
October 10, 2019 at 9:24 am

Like many industries, retail is embracing Internet of Things (IoT) transformation. The expansion of IoT technology in retail is expected to reach more than $35 billion by 2020. Retailers are using IoT technology to enhance customer experience, reduce costs, drive growth and improve overall performance. There are many ways in which the retail industry can…

Revolutionizing Tracking Capabilities in Retail
August 26, 2019 at 1:36 pm

The consumer products and retail industry has undergone an evolution from mall to mail over the past decade. Brick-and-mortar retailers have aggressively sought out ways to remain competitive against the rising popularity of online shopping. E-commerce outlets are able to take advantage of a variety of tools to tag a consumer’s purchase history and autonomously…

Key Strategies for Retailers Balancing AI and the Human Touch
July 31, 2019 at 10:46 am

According to recent data, the majority of retailers think artificial intelligence (AI) will be a competitive necessity in the next few years. This comes as no surprise, with the expansive list of benefits that AI brings to the retail industry, including improved customer experience, reduced operational costs and increased efficiency. As retailers are rushing to…

Inside the Promise of IoT in Retail
April 9, 2019 at 11:46 am

When it comes to brands connecting with consumers, the Internet of Things (IoT) is often referred to as the third great technological transformation of a generation. It follows on the heels of the emergence of websites in the late 1990s and the explosion of social media and mobile devices in the mid-to-late 2000s. Given all…

Growth in IoT Deployment Strengthening Retail’s Front-Line Workers
February 27, 2019 at 10:29 am

Retail buzzwords like “personalization” and “omnichannel” are no longer just concepts and strategies that companies are working toward. Today, more retailers are actively deploying new technologies and migrating to an intelligent environment to reclaim their relevance in the on-demand economy. The results from Zebra Technologies’ second annual Intelligent Enterprise Index reveal that organizations have become…

Retail Brands Fighting Back With IoT
November 30, 2018 at 11:45 am

Brick-and-mortar retail isn’t the darling it used to be for consumers. As e-commerce has exploded in recent years, brands have waged a daunting battle for foot traffic and in-store sales. The trend has forced retailers to take a hard look at themselves to determine ways to fight back by adapting to the evolving retail landscape.…

Digital Assistants Are Eliminating Transactions … And That’s a Good Thing
March 14, 2018 at 9:27 am

“Alexa, place an order for AAA batteries.” This simple request is just one example of the millions of purchases made each day by digital assistants. As connected devices like Amazon’s Alexa or Google Home become more mainstream, the very act of going to the store to buy batteries, for example, is becoming antiquated. But as…