Omnichannel
An in-depth look at how retailers are merging the online and offline worlds through branding, showrooming, attribution, QR codes, augmented reality, database marketing, order fulfillment and more.
When shopping online, customers expect everything to work seamlessly. There’s no room for friction like a pricing error, payment failure, or out-of-stock item masquerading as “in stock.” If anything goes wrong, online shoppers take their business elsewhere. That’s why e-commerce continuity is table stakes for retailers today, especially when high-profile events such as Cyber Monday…
Retail supply chains have become inheritors of upstream volatility. When manufacturers rank trade uncertainty as a top concern and project rising input costs, retailers absorb the impact through pricing instability, supply variability, and compressed margins. These pressures require response cycles measured in hours, not days. Yet many retailers remain constrained by fragmented systems and disconnected…
The first brush with “agentic shopping” often feels deceptively simple. A short ChatGPT or Gemini prompt, “Find a blue quarter-zip sweater in men’s size large,” produces, within seconds, a neatly curated set of results, complete with images, prices and purchase links. While discovery feels effortless, the next step, however, still reveals a familiar frustration: perhaps…
New York Fashion Week (NYFW) has always been about more than what happens on the runway. Look behind the shows and you’ll see a real-time signal of how the fashion industry is evolving and where its biggest pressures lie. As I spoke with designers, brand leaders, and retail executives at NYFW last month, one theme…
Shoppers are shifting their tactics. Burdened by rising prices, depressed spending power, and slumping consumer sentiment, they are, as KPMG explained, “more cautious, more cost-conscious, and more selective than they’ve been in years.” Recent consumer research shows that shoppers still expect instant value, immediate product availability, and a highly relevant experience both online and in-store.…
Buy online, pick up in-store. Five words that sound simple … until a wrong item turns an excited customer into a lost one. BOPIS (buy online, pick up in-store), BOSS (buy online, ship to store), and BORIS (buy online, return in-store) have evolved from convenience features into measurable revenue channels. The math is compelling: a…
For retail and e-commerce leaders, the story is becoming all too familiar. A polished demo. A convincing return on investment model. Promises that a new warehouse management, fulfillment, or visibility platform will “pay for itself” in 12 months to 18 months. The business case is approved, contracts signed. And a few years later, the organization…
While Amazon.com entering the big-box format with its largest-ever store will be framed as a push to compete with Walmart and Costco and win more physical baskets, the real story is more focused on attribution and retail media. This is more than an expansion of where Amazon sells products. Rather, it’s expanding where it can…
Retail CIOs are juggling expectations that don’t naturally align. Boards want visible artificial intelligence progress. An enhanced customer experience is expected from consumers across all communication channels. Stores need resilient systems that can tolerate anything a weekend rush throws their way. Digital teams want cleaner signals for the tools they’re deploying. None of this is…
Retail media is having its gold-rush moment. Nearly every retailer now claims to operate a “retail media network.” The enthusiasm is understandable. Margins are high, the data is valuable, and the investor story practically writes itself. There’s only one issue: most of these so-called networks aren’t networks at all. They’re ad products. Good ones, but…













