During the last Black Hat Conference, an event that brings together some of the biggest players in the cybersecurity industry, PerimeterX conducted a survey in order to assess the current perceptions of bots among the cybersecurity elite. The survey was conducted on the show floor with 304 security experts, and it provides valuable insight into…
Globally, e-commerce is on the rise as consumers can purchase goods from anywhere in the world with the click of a button. The days of waiting in long lines on Black Friday are over. And consumers can still receive many of the same, and sometimes better, deals as those who venture to brick-and-mortar store locations.…
Beauty products subscription service Birchbox plans to lay off 25 percent of its workforce to reduce costs. At least 44 employees will be affected in New York, out of a total workforce of 94, according to a notice filed with the state labor department. As part of the costs reduction plan, Birchbox also plans to move some…
Big brands are hungry for a piece of the e-commerce subscription pie, which is now worth $10 billion. As such, a number of big brands, including Nike and Walmart, are looking to get in on the e-commerce subscription business. However, a recent study conducted by Reach3 Insights found that big brands have a major disadvantage…
Visa Inc. is planning the biggest changes in a decade to the rates U.S. merchants pay to accept its cards. The company’s interchange rates — fees charged every time a consumer uses a card — will go up or down depending on the merchant and the way a consumer pays for their purchases, according to…
If you've ever collected points or miles with a loyalty program, ran from imaginary zombies within an app, or completed your LinkedIn profile just to reach that all-star 100 percent, you've experienced gamification. Gamification today is a major tool in making the user experience more valuable and engaging. While you may not notice it, gamification…
Businesses have become all too quick to market to Gen Z, the emerging buyers continuing to dominate headlines. However, it could be dangerous to focus so heavily on these new consumers when we’ve barely begun to understand millennial shoppers. Looking ahead is important, but brands are just chasing the shiny new object by pivoting right…
Modern direct-to-consumer (D-to-C) brands, which tend to be digitally native, have cracked the code on the contemporary shopper. Through a unique combination of brand voice, value proposition and storytelling, these brands have created memorable, end-to-end experiences that resonate with consumers on a deep, emotional level. As a result, Forrester forecasts that online spending for D-to-C…
Retailers, brands and online marketplaces have taken a tough stance against counterfeiters lately due to lost profits and damage to brand reputation, but the problems associated with fakes run so much deeper than monetary losses. Counterfeiting isn't a victimless crime. There are serious unintended and damaging effects counterfeiting leaves in its wake, including exploiting child…
Chatbots and other artificial intelligence-assisted customer service tools continue to grow exponentially as retailers look to improve efficiencies. The benefits of chatbots and electronic systems for businesses are relatively straightforward: less time spent monitoring communication channels, less expensive customer service solutions, and even the ability to grow by converting potential customers. Some analysts believe chatbots…
