ChatBots

Solving Choice Paralysis Through Conversational Marketing
June 25, 2019 at 11:53 am

Regardless of industry, consumers today are faced with a tremendous number choices when shopping — more commonly becoming known as choice overload. Choice overload is what happens when we're faced with more possibilities than we can clearly or easily comprehend, clouding purchase judgement and often leading to overall frustration. When consumers find they're running into too…

Building Better Chatbots: 7 Tips for Retailers to Improve the Overall CX
June 12, 2019 at 12:27 pm

As more and more retail transactions move online, chatbots are becoming the sales associates of choice. When built effectively, these human stand-ins, made of software configured, programmed and embedded in apps, websites and SMS, can closely replicate and simulate human conversation, driving engagement and improving overall customer satisfaction. On-call 24/7, 365 days a year with…

Using AI to Turn One-Time Customers Into Loyal Brand Ambassadors
May 8, 2019 at 9:23 am

One of the biggest challenges for retailers is not acquiring customers, but keeping them. Loyal brand ambassadors are the backbone of growth. However, building long-term interest in a brand is no easy feat. Customers want personalized experiences and services that make them feel that they are the most important customer. A 2018 Bond Brand Loyalty…

3 Reasons Why Chatbots Will Become More Important to Retailers in 2019
May 2, 2019 at 1:42 pm

Most consumers today have encountered an automated “helper” that’s routed them to the correct support representative or even suggested complementary products for them based on the items in their digital shopping cart. What used to be an experience uniquely associated with brick-and-mortar store sales associates asking, “how can I help you?” has now reached e-commerce…

4 Tips to More Effective Chat Marketing
April 26, 2019 at 12:16 pm

Traditionally, on-site chat widgets were used to target two ends of the e-commerce funnel: web visitors with general questions, and purchasers with customer service needs. But with the turn of 2018, what was once mainly just “hype” regarding artificial intelligence, chatbots, and their potential has now turned into an evergreen solution for marketers. Chat boasts…

Consumer Experience: Adding a Human Touch to a Digitally Dominated Field
March 28, 2019 at 11:42 am

Digitization is occurring at such a rapid pace that many industries are finding it hard to keep up with how quickly customers are adopting new technologies. The retail industry is no exception. The question retailers must face is how can they keep up with the trend of an ever-evolving technology landscape, while still providing customers…

How to Measure the ROI of Machine Learning and Artificial Intelligence
March 27, 2019 at 12:04 pm

Applications for machine learning (ML) and artificial intelligence (AI) are growing exponentially with the data that supports them. In 2019, more and more retailers will be adapting these solutions as another means of differentiation, gaining more insights into their customers, their journeys and overall experiences. The ability to both develop the right solution and measure…

Do Customers Trust Your Tech? A Look at Technology and Data Protection
March 25, 2019 at 10:43 am

More and more companies, particularly retailers, are using chatbots to connect quickly with customers, enabling them to handle basic service needs faster and more efficiently. While many businesses and consumers have embraced chatbots and automated features in order to make service inquiries and share personal information, the relationship between customers, chatbots and brands still needs…

5 Ways to Update Your E-Commerce Site in the New Year
January 7, 2019 at 12:04 pm

The New Year is a perfect time to give your e-commerce site the refresh that it needs. With the holiday season behind us, it’s time to prep for the year ahead, and an important part of that is getting your website up-to-date. Not only do you likely need to update products or service offerings, but…