Who doesn’t like a good money-saving deal? It’s human nature to want to save money. "Free shipping! $10 Off! Gift with order! Save 20%! Buy one get one free!" These are all common offers that motivate customers to purchase. We all know that promotional offers increase the rate of response. How do you keep from…
2020 was the beginning of a new world in retail. The pandemic took what would have been years of physical and digital commerce growth and compacted it into a matter of weeks, requiring sellers and consumers alike to adapt and innovate at an unprecedented rate. While the evolution of retail and e-commerce has been expeditious…
For decades, most retailers depended on foot traffic to their brick-and-mortar stores much more than the website they felt compelled to build late in the last century. Furthermore, “direct to consumer” isn’t really a new concept; thousands of prosperous companies marketed by direct mail and catalogs only, collecting orders via mail and phone before “that…
We've rounded the corner and thank goodness we feel the country is on the backside of the COVID pandemic. What a ride it has been! It's far from over, but under control. For many consumer companies, COVID caused a surge in business with more people working and shopping from home. It has put pressure on…
Many of us crave the coming of Jan. 1 as a symbol of a fresh, new year dangling its promise of being oh so much better than the last. On many fronts, particularly humanitarian, we're anxious to move past the fear, upheaval and political angst of 2020. On the flip side, 2020 was an unprecedented…
What is the greatest coffee secret at Starbucks you never knew? Simple answer: a cup of coffee from its Clover machine. I will get to the sales and marketing point of this blog post in a moment. But first let’s talk about a subject most of us love: coffee! If you've never had a "Clover," you're…
I was excited to interview Tom Ebling last week, a true retail technology leader whose stint as CEO of Demandware from 2010-2016 included growing the software company into a $300 million public company that was acquired by Salesforce for $2.8 billion in 2016. Prior to Demandware, Ebling was the CEO of Lattice Engines, ProfitLogic and…
I always love to learn about unique partnerships in the retail space, and I recently heard about one that involves two of my faves — food and jewelry — so I thought I’d share it with you. The partnership, which launched in June, is between online jewelry retailer BaubleBar and FoodKick by FreshDirect, an on-demand business…
Recently while I was in the mall, I saw the sign below in a storefront window. Marketers can drive revenue by making strong offers, either online or in this case at retail. I wouldn't consider this example to be a strong offer. Take a look. Can you tell me why? While the offer, “30% Off…
What follows is a list of the Total Retail content in 2015 that generated the most reader comments. You’ll see that our readers are highly engaged when it comes to content on shipping rates — who isn’t when it has such an impact on your bottom line — social media marketing, payment options and cooperative…
