Tim Cook

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Apple just revealed a huge boost for its mobile payment offerings from retailer Best Buy. On an earnings conference call late Monday, Apple CEO Tim Cook said Best Buy would begin accepting payments via Apple Pay on Best Buy's iPhone app now, and in Best Buy's physical stores later in the year. Apple Pay, the service that lets folks pay for goods with the iPhone or the new Apple Watch, has struggled to add high-profile retailers since its launch in September with Whole Foods, McDonald's, Subway, Panera Bread and others.

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