Target Announces 3-Day Circle Deal Days Shopping Event
Target will launch Target Circle Deal Days, a three-day promotional event scheduled for March 25-27, as the retailer looks to stimulate spring spending while strengthening engagement with its loyalty ecosystem, reports Yahoo Finance. The sale will feature discounts up to 50 percent off thousands of items across categories including apparel, home, beauty and more across thousands of products. New Deal of the Day offers will be revealed throughout the event, featuring unique, one-day-only savings, including deals on popular national brands such as Apple and Hanes.
Shoppers must have a Target Circle membership to access the sale, and the retailer is running sign-up bonuses alongside the Deal Days event to draw new members. Early access begins March 24 for members of the paid Target Circle 360 program. Target Circle Deal Days will coincide with Amazon's 2026 Big Spring sale, happening March 25 through March 31.
Total Retail's Take: Target Circle Deal Days builds upon previous "Target Circle Week" sales blockbusters aimed at the retailer’s loyalty members. Last March, the retailer hosted a seven-day edition of the sale, dubbed Circle Week. According to a company press release, this year's shortened event concentrates the experience into "three high-impact days and delivering some of its strongest member savings yet."
The initiative reflects Target’s strategy of using short, high-impact promotions to generate seasonal demand while deepening customer participation in its loyalty program. Target Circle is "how you get the best of Target," said Sarah Travis, executive vice president and chief digital and revenue officer. The deal days event is rooted in its membership platform because "it's the foundation of how we reward loyalty and deliver more value, access and inspiration every day," stated Travis.
Target is leaning into value as it tries to regain its footing amidst a volatile consumer landscape. Last week, the retailer announced it was reducing prices for more than 3,000 "on-trend" items across apparel, home baby, food and beverages for spring. That announcements came on the heels of Target posting another quarter of falling revenue and decreased customer traffic at its stores. The big-box retailer is in the middle of a turnaround effort being led by its new CEO Michael Fiddelke.
Kristina Stidham is the digital content director at Total Retail and sister brands Women in Retail Leadership Circle and Women Leading Travel & Hospitality at NAPCO Media. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment—or at home on Zoom—recording interviews with thought leaders and business executives.
Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.
