In episode 504 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Matt Navarro, global president of Stanley 1913, the iconic global lifestyle brand synonymous with premium food and beverage innovation, operated by PMI WW Brands. The discussion begins with talk about Stanley's evolution into a global lifestyle brand (2:00). Navarro explains Stanley's strategy to diversify product, geography and consumer segments, highlighted by the newly launched Vitalize Collection designed for “life in motion.” He outlines a consumer-led distribution approach focused on curated assortments and premium retail storytelling (5:00), then emphasizes the importance of maintaining cultural relevance through authentic partnerships with celebrity sponsors and athletes (6:30).

In addition, Navarro explains why local relevance and category creation, anchored by sustainability and food-and-beverage culture, are essential as global expansion accelerates in Europe and Asia (16:45). Navarro closes with his leadership advice on curiosity, analytics, agility and continuous transformation (20:00).

Matt Navarro is a senior global executive with a consistent history of building successful brands, developing highly effective commercial strategies, and developing business teams and capabilities to drive growth. He currently serves as global president of PMI WW Brands, overseeing the iconic food and drinkware brand, Stanley 1913. At PMI WW Brands, he’s delivered record financial results by transforming the commercial, operations, and consumer strategy; establishing key partnerships with top organizations; providing strong brand leadership; and creating a premium consumer experience globally. Previously, Matt held executive leadership roles at Amer Sports, including vice president of sales, where he managed the company’s portfolio of brands to increase market share and accelerate profitability. Matt resides in Park City, UT, with his wife and three sons, where he is active in the Park City community as a coach, mentor, and volunteer.