Retailers Reluctant Regarding Apple Pay, Survey Finds
In a January earnings call with investors, Apple CEO Tim Cook made a confident prediction: "2015 will be the year of Apple Pay," he said. Since then, the company has aggressively courted retailers — and claimed significant success. "We've spoken to all of the top 100 merchants in the U.S., and about half will accept Apple Pay this year, with many more the following year," a company spokesperson recently told Reuters. But interviews with analysts, merchants and others suggest that Apple's forecast may be too optimistic and that many retailers remain skeptical about the payment system.