Joe Megibow

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

American Eagle Outfitters and app developer Shopkick have announced plans to launch shopBeacon in 100 top-performing American Eagle Outfitters and Aerie stores across the country. According to the company, Shopkick's shopBeacon is the first Apple iBeacon-based presence signal for retailers. "AEO has always been an early adopter of cutting-edge technology, which is why we're partnering with Shopkick once again in order to provide our customers with the best mobile shopping experience available today," said Joe Megibow, senior vice president of omnichannel e-commerce at American Eagle Outfitters. 

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