San Diego
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.
As Facebook becomes more pay for play, I've really stepped up my game on Twitter. Previously, Twitter was the least important part of my social strategy. Turns out I was missing an opportunity. Not only is Twitter perfect for getting my articles out there and shared, but it's also a great "REALationship" building tool. I've been actively engaged on Twitter for the last six months, and I've gained nearly 1,700 followers. This is pretty much a step-by-step guide to how I did it:
In order to meet rising consumer expectations, we've seen one technology distinguish itself as an easy-to-implement and cost-effective way to transform an otherwise traditional physical shopping space into a connected store: beacons.
Buy online, pick up in-store capabilities are being rolled out to all of Kohl's nearly 1,200 stores this spring after a successful 100 store pilot program during the holidays. And that's just the beginning of the digital initiative the company has planned. The addition of pick up in-store to Kohl's omnichannel offering puts the retailer on equal footing with others in the industry that have recognized in-store pick up has quickly become a basic expectation shoppers have of retailers that operate physical stores.
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