Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Content, new categories, out-of-home advertising, events and authentic influencers are the leading tools in Net-a-Porter's customer acquisition toolbox, according to Heather Kaminetsky, vice president of marketing for the Americas at the global online luxury brand. Heather discussed these strategies while speaking on a panel titled Innovative Acquisition Strategies for the Modern Retailer at last month's Women in Retail Leadership Summit in Miami.

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