One of the most important ways I strengthen my clients’ brands and product lines is by…
Rea Syverson
Brands these days want their customers to know that there are real aficionados behind their product…
What holiday best represents your brand? How might the successes from that season be a springboard…
"There's more to life than furniture" declares a bold headline in a recent Ikea catalog. Perhaps a…
With the beginning of a new year comes all sorts of prompts from brands, infomercials and various…
As the year comes to a close, take a moment and take stock of how often your products or services…
’Tis the season! Starbucks has brought seasonal coffee bliss back to its…
What's intimidating about the use of your product or service? How might you create a class about…
Can you up the ante on any of your products’ amusement factors? Is there some ho-hum aspect of…
I recently returned from an enlightening branding walkabout in Australia for one of my clients.…
Perhaps you read earlier this month that Procter & Gamble sold most of its Zest soap business…
Was one of your new year's resolutions to be more organized? To finally clear out the clutter in…
Investing in customer-centric proprietary product development fends off consumer ennui and extends…
Certainly one of the many jobs that keep merchants on their toes is just that — continually upping…
In today's selling environment, where consumers are smarter and savvier than ever (and have access…
