Excited to Be Speaking at the CommerceNext Virtual Summit!

By Melissa Campanelli

I'm so excited to announce that I will be moderating a session at the CommerceNext Virtual Summit, taking place July 28-29!

Based on the theme “Path to Recovery,” the CommerceNext Virtual Summit is designed to help retailers rebuild after extended store closures and a rapid transformation of e-commerce shaped by COVID-19. During the event, you’ll hear from brands such as Purple, FTD, WW, Rhone, UNTUCKit, hims & hers, Haus, Vera Bradley, TechStyle, QVC, Madison Reed, Tommy Hilfiger, Rothy's, and many more!

The session I'm moderating is titled "Marketing & Merchandising Strategies for Recessionary Times," and is taking place on Tues., July 28 at 2:05 p.m. During the panel, speakers will discuss the impacts of the recession on marketing and merchandising. We'll explore questions such as: How do you address customer needs when they have less financial resources? What products and promotions do you lead with, and how can you demonstrate value?

And our speakers are top notch! They include:

Shawuan Johnson, executive vice president, merchandising and design, Tommy Hilfiger
Mike Lackman, CEO, Trade Coffee
Steven Tristan Young, chief marketing officer, Poshmark
Courtney Shaffer Lovold, head of client success, Emarsys

I hope to “see” you at our session!

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Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

I'm Excited to Be Speaking at the CommerceNext Virtual Summit!