Case Studies

Andrew Burer Visit Author's Page

Andrew Burer is the head of marketing at Corvus Robotics, where he leads go-to-market strategy and brand positioning for one of the most advanced autonomous inventory solution providers in the logistics space. Prior to Corvus, he served as Head of Marketing, Americas at Geekplus, driving regional growth for the global autonomous mobile robot leader. His marketing career spans both agency and media worlds, bringing a well-rounded perspective to brand building, storytelling, and customer engagement.

Kim Carrasco Visit Author's Page

Kim Carrasco, the Chief Creative Officer at RevAir, is a seasoned marketing strategist and product development expert with over 25 years of experience in the beauty industry. She is known for her ability to identify market trends and translate them into high-performing product lines, which enabled her to lead new product launches from concept to more than $44 million in annual revenue.

Greg ZakowiczVisit Author's Page

Greg Zakowicz is a veteran marketer and the Director of Content at Omnisend. With 15-plus years of experience in email, mobile, and social media marketing, he’s helped over 100 DTC companies around the world, including numerous from the Internet Retailer Top 1000, maximize sales through their email marketing programs. Zakowicz is a frequent speaker at ecommerce events, often shares his ecommerce insights across various industry media outlets, has been retained as an ecommerce expert witness for trial, and is the host of Omnisend’s Cart Insiders Podcast.

Dani PowellVisit Author's Page

Dani Powell is the vice president of growth marketing at Power Digital, with over a decade of experience in scaling eCommerce brands through cross-channel digital strategies. She excels in executing multi-channel campaigns, with deep expertise in data-driven targeting, messaging, and measurement frameworks, while acting as an outsourced CMO and consultant for various B2C brands.

Rui RibeiroVisit Author's Page

Rui Ribeiro is the CEO and co-founder of Jscrambler. An entrepreneur and innovator, he has led the company from a start-up to a leader in client-side web application security. He has co-authored several application security patents and is passionate about helping companies innovate quickly while knowing that their applications are secure.

Nadia KhanVisit Author's Page

Nadia Khan is a global marketing executive with 15+ years of experience in brand management in the beauty industry. Nadia joined Maesa, a Bain portfolio company and the world’s #1 beauty incubator in mass, in 2015 and has been instrumental in launching and nurturing brands with explosive category growth, including but not limited to Being Frenshe, Fine’ry, Hairitage, ITK, Flower, TPH by Taraji and many others. In her current role, Khan leads all aspects of brand marketing including go-to-market plans development, brand strategy, growth acceleration and consumer insights. She’s a driven, results-oriented team leader passionate about the latest trends in beauty and wellness, tech innovation and forward-thinking consumer engagement techniques.

Holly HallVisit Author's Page

Holly has been the managing director of the MACH Alliance since September 2022.

Under her stewardship, the MACH Alliance has grown into a globally recognized standards organization and the leading force in the composable enterprise movement. She has over 15 years of experience in senior roles in product development, new business, and management across the digital, advertising, and design sectors including leading the UK's digital association, BIMA, and International Director at D&AD, celebrating excellence in commercial creativity.

Her passion lies in building education programs and communities where people can genuinely thrive and access new opportunities.

Seth FredericksonVisit Author's Page

Seth Frederickson is vice president of product management at FourKites, a real-time supply chain visibility platform.

Ashley WolfVisit Author's Page

Ashley Wolf is the vice president of marketing at NuORDER by Lightspeed, where she has helped establish the company as a leading authority in the wholesale and retail space. Ashley brings over 10 years of experience in brand building and scaling B2B marketing teams across various industries including retail, market research, and leadership development.

Taylor CapuanoVisit Author's Page

Taylor Capuano and Casey Capuano Sarai are the cofounders of CAKES body, a multimillion dollar, high-growth startup dedicated to reinventing the traditional bra while supporting women’s health causes. After spending 10 years working in corporate America, the sisters were overworked and on the verge of layoffs at the same time. What started as a simple innovation on the traditional nipple cover quickly went viral on social media and illuminated a much bigger opportunity – to disrupt the bra industry all together. Since then, the company has appeared on Shark Tank, secured an investment from Good American and SKIMS co-founder, Emma Grede, is valued at over $100M, and will donate over $1M to women’s health causes by the end of this year.