Holly Hall

Holly has been the managing director of the MACH Alliance since September 2022.

Under her stewardship, the MACH Alliance has grown into a globally recognized standards organization and the leading force in the composable enterprise movement. She has over 15 years of experience in senior roles in product development, new business, and management across the digital, advertising, and design sectors including leading the UK’s digital association, BIMA, and International Director at D&AD, celebrating excellence in commercial creativity. 

Her passion lies in building education programs and communities where people can genuinely thrive and access new opportunities.