Greg Zakowicz

Greg Zakowicz

Greg Zakowicz is a veteran marketer and the Director of Content at Omnisend. With 15-plus years of experience in email, mobile, and social media marketing, he’s helped over 100 DTC companies around the world, including numerous from the Internet Retailer Top 1000, maximize sales through their email marketing programs. Zakowicz is a frequent speaker at ecommerce events, often shares his ecommerce insights across various industry media outlets, has been retained as an ecommerce expert witness for trial, and is the host of Omnisend’s Cart Insiders Podcast.

Email and SMS Marketing in 2024: 5 Trends to Expect

2023 was another record-setting year for e-commerce sales and the growth is expected to continue in 2024. How companies achieve their growth will depend on how effective they are with engaging their audience via different channels and subsequently maximizing the return on investment of those channels. In all of this, one thing remains consistent year…

New Black Friday Marketing Report Shows Consumers Still Love Email and SMS

With Black Friday and Cyber Monday behind us, it’s a good time to assess how different marketing channels performed through another record-setting BFCM shopping period and what this can tell us about consumers’ shopping habits in 2024. Looking at Omnisend’s recently released BFCM marketing report, which analyzed over 2.5 billion marketing emails, 29 million SMS,…

4 Ways to Prepare Your Email and SMS Marketing for the Holidays

When it comes to maximizing holiday sales from your email and SMS marketing programs, discovering the nuances of the season can help brands squeeze as much eggnog out of … whatever eggnog comes out of. With all of the data out there, uncovering the lesser-known can feel overwhelming to downright impossible. Here are four nuanced…

Notable Email and SMS Marketing Trends From the First Half of 2023

As the holiday season quickly approaches, having a pulse on the performance of various marketing channels is essential for brands to maximize their return on investment. This is especially true when it comes to heavily relied upon opt-in channels like email and SMS. A recently released email and SMS marketing report shed light on these…

Don’t Ignore Email and SMS: Consumers Surely Haven’t

Looking for a marketing edge? Of course you are, but little did you know that the elusive edge may be closer than you realize. Omnisend’s recently released yearly email and SMS marketing benchmark report analyzed more than 17 billion marketing emails and 107 million SMS sent by brands in 2022. It showed how deeply consumers…

Holiday Email and SMS Performance Shed Light on Brands’ 2023 Marketing Strategies

E-commerce brands faced a holiday shopping season filled with uncertainty — uncertainty around when the shopping season would start in earnest, inflation’s impact on consumer spending, and the costs and performance of paid marketing channels. And with good reason. Throughout the year, the cost and performance on channels such as paid social and paid search…

The Impact of iOS 15 on Email Marketing — One Year Later

On Sept. 20, 2021, Apple released its much-anticipated iOS 15 software update. The update included various “privacy protection” features for iPhone users, including "Mail Privacy Protection." This feature prevents companies from seeing whether subscribers opened their emails, and instead reports an open rate of 100 percent for those using the Apple Mail app. As the…

New Email and SMS Marketing Report Showcases Their Value to Brands

A pullback on consumer spending, high inflation, and an uncertain holiday season. Toss in paid social’s cost and targeting effectiveness being in a state of perpetual fluctuation and retailers find themselves faced with a myriad of challenges in trying to increase sales and maximize return on investment. To maximize sales and profits, brands need to…

SMS Marketing: The Secret Weapon for E-Commerce Brands This Black Friday and Cyber Monday

Planning for Black Friday and Cyber Monday (BFCM) is already top of mind for many e-commerce brands, and includes the usual channels like email marketing, paid search, paid social, and marketplace ads. But as the cost and effectiveness of channels like paid social continue to fluctuate, brands are continuously searching for ways to maximize return…

The Slowdown of E-Commerce and How Online Brands Can Adapt

The COVID-fueled e-commerce party couldn’t last forever. Businesses knew that it was only a matter of time before consumers reverted to their pre-pandemic shopping habits of mixing online and in-person shopping. That time appears to be upon us. A recently released Mastercard SpendingPulse report showed a year-over-year (YoY) retail sales increase of 7.2 percent in…

3 Ways to Use Marketing Automation to Improve CX

Retailers are constantly looking to improve the customer shopping experience. For e-commerce brands, it may mean implementing live chat, improving site speed, using 3D product images, and offering free returns. However, the shopping journey isn’t isolated to technical website details and store policies; it also applies to marketing. With email marketing, brands tend to look…

The 'Buy it Now' Consumer is Here: Are You Prepared?

Consumer expectations and shopping habits are constantly evolving. How brands adapt to the constant evolution, from logistics and staffing to marketing strategy and tactics, ultimately determines whether they stay relevant in consumers’ eyes and their business continues to grow. We’re witnessing another evolution in purchasing behavior, ushering in a new breed of consumers — the…

The Death of the Open Rate: How Email Marketers Can Prepare for iOS 15

Email marketers at e-commerce brands use traditional reporting data such as open, click, and conversion rates to measure email campaign performance. But what happens when you suddenly take away one of those long-established data points? Buckle up because we’re about to find out. Apple’s announcement of its upcoming iOS 15 update, which is expected this…

Q3 Email, SMS, and Push Marketing Stats Show Retailers How to Increase Sales

The holidays are here and e-commerce marketers are mapping out how to cope with the increased demand and competition this year will bring. To compound the seasonal rush, e-commerce continues to accelerate, and businesses are trying to plan ahead to jump-start their 2021 e-commerce sales. As they do, retailers are looking toward omnichannel strategies for…

3 Easy Yet Effective Ways to Create Transactional Emails

Relevant, personalized and timely transactional emails are virtually impossible to overhype as they can generate five times more revenue than nontransactional messages. Even though these messages are some of the most highly read emails sent by retailers, because they're so common improving them is often an afterthought. However, their value shouldn't be overlooked, as each…