Greg Zakowicz

Greg Zakowicz

Greg Zakowicz is a veteran marketer and the Director of Content at Omnisend. With 15-plus years of experience in email, mobile, and social media marketing, he’s helped over 100 DTC companies around the world, including numerous from the Internet Retailer Top 1000, maximize sales through their email marketing programs. Zakowicz is a frequent speaker at ecommerce events, often shares his ecommerce insights across various industry media outlets, has been retained as an ecommerce expert witness for trial, and is the host of Omnisend’s Cart Insiders Podcast.

The Death of the Open Rate: How Email Marketers Can Prepare for iOS 15

Email marketers at e-commerce brands use traditional reporting data such as open, click, and conversion rates to measure email campaign performance. But what happens when you suddenly take away one of those long-established data points? Buckle up because we’re about to find out. Apple’s announcement of its upcoming iOS 15 update, which is expected this…

Q3 Email, SMS, and Push Marketing Stats Show Retailers How to Increase Sales

The holidays are here and e-commerce marketers are mapping out how to cope with the increased demand and competition this year will bring. To compound the seasonal rush, e-commerce continues to accelerate, and businesses are trying to plan ahead to jump-start their 2021 e-commerce sales. As they do, retailers are looking toward omnichannel strategies for…

3 Easy Yet Effective Ways to Create Transactional Emails

Relevant, personalized and timely transactional emails are virtually impossible to overhype as they can generate five times more revenue than nontransactional messages. Even though these messages are some of the most highly read emails sent by retailers, because they're so common improving them is often an afterthought. However, their value shouldn't be overlooked, as each…

Why Retailers Still Need to Focus on Improving the In-Store Experience

Consumers have high expectations. They expect a personalized, enjoyable shopping experience across all channels at all times. This has put a lot of pressure on retailers. Even though e-commerce continues to flex its muscles, a recent study showed that 97 percent of consumers still find a need to visit stores. But have retailers over-rotated to…

Tips to Improve the Performance of Your Holiday Emails, Part 2

It's no secret that for most retailers, the holiday season is the biggest opportunity for growth of the year. As summarized in part one of this two-part series, the biggest driver of this growth is through email marketing. Part one of this series explains how to visually engage with subscribers, how to use promotions to…

Tips to Improve the Performance of Your Holiday Emails, Part 1

This year's holiday e-commerce sales are expected to grow by as much as 22 percent, reaching a staggering $134 billion. For most retailers, this season presents the biggest growth opportunity of the year. One of the primary avenues of potential growth is email marketing. It was reported that nearly 25 percent of 2017 Cyber Monday…

Millennials DO Shop in Stores

Some in the retail industry believe that millennials have contributed to the decline of brick-and-mortar stores. These young digital natives are constantly tethered to devices and buy products online at the expense of physical stores, or so goes popular belief. That’s a myth, according to our recent survey of more than 1,000 U.S. consumers. We…

How Pop-Up Shops Can Drive Revenue and Delight Customers Year-Round

The holiday season — the busiest, most lucrative time of year for retailers — has passed, but that doesn’t mean the opportunity to drive revenue and garner good will among your customers is over. Even though e-commerce sales continue to grow year-over-year, particularly during Black Friday and Cyber Monday, online retailers are looking for new…

The Sky Isn’t Falling, Retail’s Renaissance is Just a Little Scary

The retail industry is undergoing major changes. This year, many retailers have filed for bankruptcy or shuttered their locations outright, leaving the future of businesses like PayLess Shoes and The Limited uncertain. But while some industry observers will see this difficult period as the end of days, savvy retailers will see it for what it…

Black Friday. Cyber Monday. Gray November?

We’ve all experienced it. You walk into a big-box store in September and think to yourself, “Christmas decorations already?” Every year, the holiday season seems to start earlier, for both brick-and-mortar stores and online retailers. In fact, the National Retail Federation (NRF) has reported that 40 percent of shoppers say they start buying holiday gifts…