It may be the happiest time of the year for retailers, but this year, the economy and overseas competition may make it the most unpredictable one since COVID. As brands prepare for another drawn-out holiday shopping season, there are a few obstacles and "what-ifs" that may impact company profits. E-commerce marketing platform Omnisend analyzed sales…
Greg Zakowicz
This holiday shopping season promises to be another marathon for e-commerce brands, filled with the expected twists and turns that a three-month shopping period brings. Although, while an extended shopping period might sound like good news for e-commerce brands wanting to capitalize on the season, one already prominent thorn in the side threatens to dampen…
E-commerce marketing company Omnisend surveyed 1,000 U.S. citizens and found that since TikTok Shop’s launch in the U.S. last September, 33 percent of Americans have already made a purchase on the platform. This meteoric rise can largely be attributed to Gen Z, as 56 percent of Zoomer respondents have shopped via TikTok Shop in the…
Brands are expected to spend $247 billion on social media marketing in 2024 to fight for consumers’ attention. With people spending more than two hours a day on social media, brands would be foolish not to spend their ad dollars on social platforms, right? According to recent data, brands may have it all wrong. For…
For e-commerce brands, it’s not the year of the dragon, it’s the year of the back-in-stock message. Automated back-in-stock message sends have been on a multiyear rise. In 2023, brands sent 4x as many as the year before, generating 3x the number of orders than the year before. Back-in-stock messages perform exceptionally well compared to…
2023 was another record-setting year for e-commerce sales and the growth is expected to continue in 2024. How companies achieve their growth will depend on how effective they are with engaging their audience via different channels and subsequently maximizing the return on investment of those channels. In all of this, one thing remains consistent year…
With Black Friday and Cyber Monday behind us, it’s a good time to assess how different marketing channels performed through another record-setting BFCM shopping period and what this can tell us about consumers’ shopping habits in 2024. Looking at Omnisend’s recently released BFCM marketing report, which analyzed over 2.5 billion marketing emails, 29 million SMS,…
When it comes to maximizing holiday sales from your email and SMS marketing programs, discovering the nuances of the season can help brands squeeze as much eggnog out of … whatever eggnog comes out of. With all of the data out there, uncovering the lesser-known can feel overwhelming to downright impossible. Here are four nuanced…
As the holiday season quickly approaches, having a pulse on the performance of various marketing channels is essential for brands to maximize their return on investment. This is especially true when it comes to heavily relied upon opt-in channels like email and SMS. A recently released email and SMS marketing report shed light on these…
Looking for a marketing edge? Of course you are, but little did you know that the elusive edge may be closer than you realize. Omnisend’s recently released yearly email and SMS marketing benchmark report analyzed more than 17 billion marketing emails and 107 million SMS sent by brands in 2022. It showed how deeply consumers…
E-commerce brands faced a holiday shopping season filled with uncertainty — uncertainty around when the shopping season would start in earnest, inflation’s impact on consumer spending, and the costs and performance of paid marketing channels. And with good reason. Throughout the year, the cost and performance on channels such as paid social and paid search…
On Sept. 20, 2021, Apple released its much-anticipated iOS 15 software update. The update included various “privacy protection” features for iPhone users, including "Mail Privacy Protection." This feature prevents companies from seeing whether subscribers opened their emails, and instead reports an open rate of 100 percent for those using the Apple Mail app. As the…
A pullback on consumer spending, high inflation, and an uncertain holiday season. Toss in paid social’s cost and targeting effectiveness being in a state of perpetual fluctuation and retailers find themselves faced with a myriad of challenges in trying to increase sales and maximize return on investment. To maximize sales and profits, brands need to…
Planning for Black Friday and Cyber Monday (BFCM) is already top of mind for many e-commerce brands, and includes the usual channels like email marketing, paid search, paid social, and marketplace ads. But as the cost and effectiveness of channels like paid social continue to fluctuate, brands are continuously searching for ways to maximize return…
The COVID-fueled e-commerce party couldn’t last forever. Businesses knew that it was only a matter of time before consumers reverted to their pre-pandemic shopping habits of mixing online and in-person shopping. That time appears to be upon us. A recently released Mastercard SpendingPulse report showed a year-over-year (YoY) retail sales increase of 7.2 percent in…