Nadia Khan

Nadia Khan
Nadia Khan is a global marketing executive with 15+ years of experience in brand management in the beauty industry. Nadia joined Maesa, a Bain portfolio company and the world’s #1 beauty incubator in mass, in 2015 and has been instrumental in launching and nurturing brands with explosive category growth, including but not limited to Being Frenshe, Fine’ry, Hairitage, ITK, Flower, TPH by Taraji and many others. In her current role, Khan leads all aspects of brand marketing including go-to-market plans development, brand strategy, growth acceleration and consumer insights. She’s a driven, results-oriented team leader passionate about the latest trends in beauty and wellness, tech innovation and forward-thinking consumer engagement techniques.  
Disrupting the Fragrance Category: Maesa’s Use of AI in Marketing and Content Creation

Since its launch in 1997, beauty incubator Maesa has been at the forefront of innovation. Last year, Maesa leveraged the latest developments in generative artificial intelligence to revolutionize its marketing and content creation strategies for its leading fragrance brand, Fine’ry. Rooted in the craft of fine perfumery, Fine’ry has been disrupting the mass fragrance industry…