Home Depot

19 Branding Lessons From 5 Top Retailers
June 18, 2019 at 12:36 pm

The top five retailers in the U.S. recorded nearly $230 billion in revenue last year ($228.4 billion to be exact). They must be doing something right. Walmart, Amazon.com, Costco, Walgreens, and Home Depot have each built strong brand identities, and all benefit from powerful household recognition and brand equity. As I wrote previously: A brand is the sum…

Home Depot Expands Same-Day Delivery Service With Roadie, Deliv Partnerships
September 26, 2018 at 4:12 pm

As part of an ongoing $1.2 billion supply chain upgrade, Home Depot has started same-day delivery across the U.S. The home improvement retailer had already been using trucks to deliver large items such as building materials from stores in a day or so. Now, aided by startups Roadie Inc. and Deliv Inc. in its top 35…

Home Depot Announces $1.2B Supply Chain Overhaul
June 12, 2018 at 11:28 am

This week, Home Depot announced plans to spend $1.2 billion over the next five years to speed up and improve its supply chain process. The Wall Street Journal reports the home improvement retailer is spending the majority of the budget on solutions to improve delivery of goods to homes and job sites as the rise of…

Home Improvement Chains Kick Off Spring Hiring Push
February 16, 2018 at 10:52 am

Home Depot and Lowe's are getting ready to hire about 133,000 workers between them as they prepare for the busy spring and summer seasons. Lowe's said Wednesday that it's looking to hire 53,000 seasonal workers and has announced plans for its first national hiring day on Feb. 21. The hiring goal is up from the 45,000…

Retail Right Now: What Corporate Tax Reform Means for Retailers
February 2, 2018 at 10:14 am

In this episode of Retail Right Now, Total Retail's Executive Editor Joe Keenan and Senior Editor Caitlin Sullivan discuss what corporate tax reform could mean for the retail industry, including the actions already taken by some leading brands — Walmart, Home Depot, Apple, Starbucks — to invest these savings into their employees as well as…

Home Depot to Give Hourly Workers Up to $1,000 Bonuses
January 25, 2018 at 11:19 am

Home Depot is paying out one-time bonuses of up to $1,000 in cash to its hourly workers in the U.S., citing the recent tax overhaul. The home improvement retailer follows others doing the same, including Disney, Starbucks and Wal-Mart. Home Depot said Thursday that the one-time bonus will be distributed in the current quarter. Existing bonuses will…

Content at the Core of Home Depot's Interconnected Retail Strategy
June 9, 2017 at 11:14 am

In an interview at IRCE in Chicago, Michael Shady, senior director of web operations at Home Depot, answers questions about the home improvement retailer's use of content as part of its marketing mix. Shady touches on the types of content Home Depot is producing, how that content is distributed, how the effectiveness of its content efforts…

In the News: Home Depot Suing Visa, MasterCard Over Security
June 16, 2016 at 2:30 pm

In today's news roundup, find out why Home Depot is suing Visa and MasterCard; the issue that almost caused Macy's workers in New York City to go on strike; Wal-Mart's strategy for optimizing in-store workers; and Target's latest collaboration.

Home Depot's CMO Trish Mueller Resigns
May 3, 2016 at 9:07 am

Trish Mueller has stepped down as chief marketing officer at Home Depot after nearly seven years with the Atlanta-based company. Director of Corporate Communications Stephen Holmes confirmed to Adweek that Mueller announced her resignation approximately two weeks ago and that she's been replaced by president of online operations Kevin Hofmann, who will hold both titles.

Home Depot Hiring 80,000 Workers for Spring Push
February 3, 2016 at 9:44 am

Home Depot is hiring more than 80,000 temporary workers nationwide for its big spring push, the company said Wednesday. Unlike other retailers that go on a hiring spree around the Thanksgiving and Christmas holidays, the home improvement industry sees its greatest business when plants start growing and consumers think about lawn mowers and landscaping. More than half…