Home Depot Expands Same-Day Delivery Service With Roadie, Deliv Partnerships

As part of an ongoing $1.2 billion supply chain upgrade, Home Depot has started same-day delivery across the U.S. The home improvement retailer had already been using trucks to deliver large items such as building materials from stores in a day or so. Now, aided by startups Roadie Inc. and Deliv Inc. in its top 35 metro markets, online orders made before noon of about 20,000 products can arrive the same day, starting at a cost of $8.99. Home Depot's online sales are growing three times faster than total revenue.

Total Retail's Take: In an effort to better compete with Amazon.com and its speedy deliveries, many retailers, including Home Depot, are introducing same-day delivery services to meet the demands of want-it-now customers. Delivery services such as Roadie and Deliv are wise to partner with retail chains such as Home Depot that have extensive brick-and-mortar footprints, making last-mile delivery from their stores a viable option. Home Depot has been a bright spot for traditional brick-and-mortar retailers, successfully integrating its stores with its other digital properties to create a seamless shopping experience for its customers. With more of its sales moving online, Home Depot is wise to find a system — in this case, partnerships with crowdsourced delivery platforms Roadie and Deliv — to deliver those orders as quickly as possible.