Home Depot

The latest wave of consolidation in the catalog/multichannel business is quite different than consolidations past. That's always easy for us media folk to say, but if you're not among those doing the buying or selling, here's why this matters to you. The recent flurry of acquisitions has been driven by the need to secure large economies of scale. And like most things in our lives, all signs lead to one key factor: oil. Skyrocketing fuel costs are driving up freight costs. Many smaller and medium-sized catalogers can't — or soon won't be able to — afford rising shipping rates and

When cutting tools manufacturer Kennametal Inc. sold off its J&L Industrial Supply catalog division to maintenance, repair and operations (MRO) supplies cataloger MSC Industrial Direct Co. in a deal that closed June 8 for a cool $349.5 million, the seller said it would recognize an estimated $215 million to $225 million pre-tax gain in its fourth fiscal quarter ended June 30. These are striking figures, considering that as recently as five years ago, most people — both within Kennametal and on the outside — would've laughed at the idea that J&L could

Best practices to increase loyalty and retention on your Web site Do you need a formal loyalty program to boost customer retention and customer loyalty? Don't assume so just because your competition has one. Recent research indicates that some focused Web site improvements and carefully constructed e-mail campaigns can have a very positive impact on loyalty just by improving the overall online experience. Here are some best practices that can make your online offering more relevant to customers' interests and needs, building retention and loyalty while avoiding the costs of developing and running a formal

The concept of home automation may call to mind futuristic visions of robotic butlers and a retinal scanner for your home security system. But for Smarthome Direct, real-life home automation products have helped create a multibillion dollar business that’s seen its 12-month housefile double over the past four years. And Smarthome has done so by leveraging its unique and growing line of electronic home automation products against the home improvement craze that’s engulfed the nation in the past few years, says Rajeev Kapur, president of the Irvine, Calif.-based cataloger. Kapur notes that the company has sought to capitalize on the popularity of the ABC-TV

By Matt Griffin Exclusive product availability, proprietary technology and an energetic response to customer feedback provide Smarthome Direct with the keys to successful growth. The concept of home automation may call to mind futuristic visions of robotic butlers and a retinal scanner for your home security system. But for Smarthome Direct, real-life home automation products have helped create a multibillion dollar business that's seen its 12-month housefile double over the past four years. And Smarthome has done so by leveraging its unique and growing line of electronic home automation products against the home improvement craze that's engulfed the nation in the past few years,

Look at historic on-site search data for the in-season periods of your business. Do shoppers on your site search using different terms than they do during non-seasonal periods? Use this data to create promotional search results for in-season keywords. Shoppers should see search results that specifically relate to what they're looking for, and when during the year they look for it. —Greg Foglesong, director of multichannel marketing, The Home Depot

I’ve been leading a double life. I’m an editor by day, and in the evenings and on weekends I become a home remodeler. For the past four years, my husband, Tom, and I have been renovating a 40-year-old condo in center city Philadelphia. Our decision to renovate was a no-brainer. We got the unit for a reasonable price (all right, it was cheap). And it’s in a good building and a neighborhood that I love. “Needs a little work,” the realtor said cryptically. “Define ‘little,’” Tom gave her a sideways glance. We went to see it. She wasn’t kidding. By

When Glen Pirie came to Swanson Health Products four years ago with a background in retail operations he was used to serving big customers like Wal-Mart and Home Depot. But he soon realized that for a consumer catalog, “A lot of the same business principles apply—like giving customers what they want.” The difference in the catalog field, he says is that there are “a lot more customers when you’re dealing with catalog orders. At Swanson, we have about 750,000.” Today, Pirie overseas purchasing, receiving, manufacturing and logistics at Swanson, which markets about 6,000 vitamin and health supplement products, including national and proprietary