Home Depot

Smarthome Direct Growth the Smart Way
July 1, 2006

By Matt Griffin Exclusive product availability, proprietary technology and an energetic response to customer feedback provide Smarthome Direct with the keys to successful growth. The concept of home automation may call to mind futuristic visions of robotic butlers and a retinal scanner for your home security system. But for Smarthome Direct, real-life home automation products have helped create a multibillion dollar business that's seen its 12-month housefile double over the past four years. And Smarthome has done so by leveraging its unique and growing line of electronic home automation products against the home improvement craze that's engulfed the nation in the past few years,

Web Search Seasonality
May 23, 2006

Look at historic on-site search data for the in-season periods of your business. Do shoppers on your site search using different terms than they do during non-seasonal periods? Use this data to create promotional search results for in-season keywords. Shoppers should see search results that specifically relate to what they're looking for, and when during the year they look for it. —Greg Foglesong, director of multichannel marketing, The Home Depot

Chop and Change
April 1, 2004

I’ve been leading a double life. I’m an editor by day, and in the evenings and on weekends I become a home remodeler. For the past four years, my husband, Tom, and I have been renovating a 40-year-old condo in center city Philadelphia. Our decision to renovate was a no-brainer. We got the unit for a reasonable price (all right, it was cheap). And it’s in a good building and a neighborhood that I love. “Needs a little work,” the realtor said cryptically. “Define ‘little,’” Tom gave her a sideways glance. We went to see it. She wasn’t kidding. By

A Healthy Bottom Line
July 1, 2002

When Glen Pirie came to Swanson Health Products four years ago with a background in retail operations he was used to serving big customers like Wal-Mart and Home Depot. But he soon realized that for a consumer catalog, “A lot of the same business principles apply—like giving customers what they want.” The difference in the catalog field, he says is that there are “a lot more customers when you’re dealing with catalog orders. At Swanson, we have about 750,000.” Today, Pirie overseas purchasing, receiving, manufacturing and logistics at Swanson, which markets about 6,000 vitamin and health supplement products, including national and proprietary