Home Depot

Home Depot Says 53 Million Email Addresses Were Taken in Breach
November 7, 2014

Home Depot, which suffered a data breach between April and September, said 53 million email addresses were taken by hackers during the attack, in addition to the 56 million payment cards that were previously disclosed. Home Depot also said that the criminals used a third-party vendor's user name and password to reach the perimeter of its network, then gained additional rights to navigate the company's systems. Hackers used custom-built software on Home Depot's self-checkout terminals in the U.S. and Canada to access customer data, according to a statement yesterday. 

Data Breaches Shine Light on Secure Contactless Technology
October 29, 2014

Staples is the latest in a long line of retailers to suffer a data breach. Many retailers are wondering if they're next. Some companies are looking to implement technology to hopefully avoid an attack on their customers’ data. Near-field communication (NFC) technology is at the top of the list, bringing real-time engagement to customers with smartphones and other enabled devices within a short range. When used for payments, no personal information is "handed over" through the system, making NFC technology a very secure method of wireless communication.

J.C. Penney Names Home Depot Executive to Succeed CEO Ullman
October 13, 2014

J.C. Penney ended a year long search for a chief executive, naming retail industry veteran Marvin Ellison to replace interim CEO Myron Ullman in August 2015.The department store operator's shares rose 3.2 percent to $7.35 in early trading on the New York Stock Exchange on

Friend or Foe?
October 1, 2014

In the near future, D-to-C selling will be an imperative for manufacturers hoping to compete and grow brand loyalty. Those not offering online shopping invite brand skepticism, if not scorn, among consumers who visit a site only to find that the shelves are bare. The cost is more than a one-time sale lost; it can mean brand degradation that inflicts long-term damage on a manufacturer's fortunes. With concessions to retail partners and the right technology, manufacturers will be well on their way to meeting the D-to-C mandate.

Why it's Good to Be Quirky
October 1, 2014

Imagine this scenario: You've thought of a way to reinvent in-home air conditioning. You go through the process of sketching the idea and sharing details of what's going to make your invention a revolution in the product category. However, you're overwhelmed by what the next step could be. Do you have a marketing strategy? How much does it cost to make your idea a reality? Who do you connect with to help put this product in consumers' homes?

Coming Soon: Another Major Retailer Hacked
September 29, 2014

We all lead such busy lives that anytime we can do something to save time we should consider doing so. This is why I'm writing today's column — to save you from having to read the stories about the latest hackings of retail stores that will continue to be repeated in the news in the months ahead. Since the hacking of Target that began around Thanksgiving 2013, we have seen the same story played out in store after store, including

Home Depot’s Data Breach is Worse Than Target’s, So Where’s the Outrage?
September 26, 2014

Despite its size, Home Depot's data breach has been met with a big, fat yawn in many circles. Why? In September, Home Depot said that its payment systems had been breached, which may have impacted roughly 56 million cards, making it significantly larger than the Target breach, which impacted about 40 million cards. Already, card-issuing banks J.P. Morgan Chase and Capital One have announced that they will send out new credit cards to those potentially impacted by the breach. While the Home Depot story is certainly garnering attention, consumers seem to be less angry about it than the Target breach. 

Macy's, J.C. Penney Among Retail Companies Teaming Up to Block Organized Crooks
September 25, 2014

They compete tooth and nail to draw customers to their Midtown flagship stores, but Macy's and J.C. Penney are teaming up to block the thievery of organized crooks. The rivals have joined more than 100 companies and the NYPD to form an alliance that will be known as the Metropolitan Organized Retail Crime Alliance. Its objective is to improve retail stores’ security efforts by sharing intelligence on crews of bandits, scams and ripoffs. Target, Home Depot and Rite Aid have also signed up for the crime-busting venture. Computer giant Apple is poised to jump onboard soon, sources said.

Home Depot Breach Affected 56M Debit, Credit Cards
September 19, 2014

Home Depot said Thursday that a data breach that lasted for months at its stores in the U.S. and Canada affected 56 million debit and credit cards, far more than a pre-Christmas 2013 attack on Target customers. The size of the theft at Home Depot trails only that of TJX Companies’ breach of 90 million records in 2007. Target's breach compromised 40 million credit and debit cards. Home Depot, the nation's largest home improvement retailer, said that the malware used in the data breach that took place between April and September has been eliminated.