The question isn't if your company will be the victim of a data breach, but when. Those were the sobering words of Martin Einstein, senior partner at Brann & Issacson, a law firm that represents online and multichannel companies, at the American Catalog Mailers Association's (ACMA) Forum last week in Washington, D.C. Einstein addressed the crowd of direct marketers on what they can do to mitigate their risk and exposure to a data breach, as well as how best to respond in the unfortunate event that a breach does occur.
Security isn't always about investing in the most expensive solutions. Rather, it's about adopting strong security policies and integrating them into day-to-day activities. Consider Target's case. It had a proper compliance validation assessment with PCI Security and spent $1.6 million on a malware detection system, yet overlooked warnings about intrusion. This shows that investing a fortune on sophisticated IT security systems and obtaining compliance certificates doesn't guarantee that all data is heavily protected by default. With the amount of information obtained by organizations constantly changing and growing, a single malicious, unnoticed modification may lead to a data leak. So what can retailers do to prevent data breaches?
Offer great customer service, make sure your messaging is personalized, and have a single view of the customer are some of the best ways to create brand loyalists. These were a few of the key takeaways from a panel discussion on customer retention that took place at the eTail West conference last week in Palm Desert, Calif.
Home Depot said Tuesday it's looking to fill nationwide more than 80,000 positions for spring. Spring is the busiest season for the Atlanta-based home improvement giant as consumers focus on sprucing up their homes and lawns as temperatures turn warm. Available positions range from sales and cashiers to operations and online order fulfillment, the company said. Jobs include both permanent part-time and seasonal positions.
Home Depot's efforts to advance tech innovation in retail will be getting a big boost from the company's latest initiative. The retailer has partnered with Georgia Tech University to create a cutting-edge research center, focused on advancing tech innovations, education and giving young talent an opportunity to grow. The new Home Depot Technology Center will allow the company to work with more than 40 startup companies housed at Georgia Tech.
Target and Home Depot's recent data breach crises have left Americans questioning the overall safety of point-of-sale (POS) transactions. They're fearful of continued credit card fraud, and with almost 100 million total people affected by the two megastores’ hacks alone, who can blame them? Many, however, view Apple's not-so-creatively-titled Apple Pay as the solution to a more secure checkout process.
If retailers want to keep both their customers’ financial data as well as their brand reputation out of harm's way, it's imperative they take the right steps in protecting vulnerable information. Below are five critical steps that retailers need to be taking to keep their customers’ financial information safe from a potential breach:
The retail industry is a prime target for fraud and data breaches. One of the reasons why the retail industry is so attractive to fraudsters is because every transaction has the potential to yield multiple types of customer data associated with credit and debit cards, whether it comes from infecting in-store technology or if data is stored elsewhere. Contrary to what you may think, however, brick-and-mortar retailers, which carefully deploy heavily tested and proven point-of-sale (POS) software to handle critical checkout tasks in-store, may be struggling more than online retailers, who have much more frequent updates to their order and payment applications to protect customers’ sensitive personal data and banking information.
Millions of Target customers whose credit card data and identifying information was stolen by hackers face the prospect the retailer owes them nothing for their ensuing troubles, and they may have the government to thank for it. The retailer is counting on a U.S. Supreme Court ruling from last year grounded in the principle of no harm-no foul to win dismissal of about six dozen lawsuits that piled up after it disclosed a massive data breach six days before Christmas.